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War on cliches

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Why do we dredge out the same dull cliches every day when there are one million words in the English language to choose from? Anna Murphy takes a look at the state of language in today's world and offers some practical advice to aspiring wordsmiths hoping to make inroads into the business of language and writing.

By Anna Murphy

We all use them—they bounce off the keyboard so conveniently and God forbid that we should write anything original—it’s just not done anymore, is it? Clichés have become our time savers and so we end up reading and hearing the same words all day long from different sources.

Anyone in the storytelling industry, whether in print, broadcasting or the arts, should pay more attention to the currency of the language they use. It’s less about how qualified or experienced you are and more about the number of people who buy into your message, and enjoy the manner in which it was communicated to them. They don’t want the same old chestnut.

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